International Business and Entrepreneurship
Duration
16 Months
|
Delivery
In-Campus
|
Internship
3 Months (Mandatory)
|
Dubai Immersion
1 Month (Mandatory)
The Founder’s Blueprint
From Pitch to Profit with International Market Access
Master the world of entrepreneurship with a comprehensive journey from ideation to scaling, finance, and international trade. Learn how real startups build their budgets, create your own pitch, and present it to venture capitalists and incubators. Gain practical insights through real business scenarios and expert guidance. As part of the experience, spend one month in Dubai to explore international markets, connect with global entrepreneurs, and understand the dynamics of import and export through firsthand exposure and networking opportunities.
Course Curriculum
Sprint
4 Months of Intensive Training
Fundamentals of Marketing & Digital Assets
● Core marketing principles: 4Ps, customer journey, branding
● Digital vs. traditional marketing: Pros/Cons
● Introduction to digital assets: Websites, Social profiles, Landing pages
● Brand identity & storytelling case studies
Website Wireframing & UI/UX Basics
● Wireframing fundamentals: Figma
● UI vs. UX principles
● Mobile vs. desktop responsiveness
● Competitor website analysis
Graphic Design Mastery
● Design Principles: Fonts, Colors, Spacing, Hierarchy
● Brand Assets Designing: Colour & Font Scheme, Logo, Banners, Templates
● Print Collateral: Business Cards, Flyers
● Finding Inspiration: Dribbble, Behance, Pinterest
Website Development
● Domain, Hosting, cPanel, SSL Setup
● WordPress & Shopify Website Development
● Adding Products, Payment Gateways, and Shipping
● SEO-Friendly Structure: URLs, Meta Tags, Alt Text
Social Media Strategy & Storytelling
● Understanding Social Media Platform algorithms
● Content types: hooks, UGC, carousels, Reels
● Video editing: CapCut, da Vinci, Premier Pro
● Influencer marketing & outreach
Meta & Google Ads
● Mastering Social & Search Advertising
● Key Components: Ads Strategy, Winning Ad Copy
● Funnel Building: TOFU, MOFU, BOFU
● Ad creatives & A/B testing
● Conversion tracking (Pixel, GA4)
SEO & Content Marketing
● Keyword research: Intent, Volume, Competition
● On-page SEO & Link Building Strategy
● Technical SEO speed, mobile-friendliness
● AI content optimization: ChatGPT
Marketing Automation
● AI for content: ChatGPT, Jasper
● Zapier/Make automation workflows
● API integrations Google Sheets, CRM
● AI chatbots: ManyChat, GPT bots
E-Commerce Fundamentals
● D2C vs. dropshipping models
● Amazon FBA vs. Shopify
● Product research & sourcing
● CRO & Pricing strategies
Freelance & Client Pitching
● Attracting clients: Upwork, Fiverr, LinkedIn
● Proposal writing & Contracts & invoicing
● Negotiation & Sales Techniques
● Cold emailing & LinkedIn outreach
E-Commerce Ads & Metrics
● Meta/Google Ads for eCommerce
● Amazon PPC ads
● Retention: email flows, loyalty programs
● Unit economics: CAC, LTV, ROAS
Portfolio & Case Studies
● Building a standout portfolio
● Creating case studies
● Personal branding: LinkedIn & much more
● Mock client presentations
AI Agent Fundamentals
● Intro to AI Agents: Types (Autonomous, Assistive, Hybrid)
● Use Cases: Personal Assistants, Business Automation, AI-Powered Workflows
Business & Freelance Applications
● Client Pitches: How to Explain AI Agents to Non-Tech Clients
● Case Studies: Real-World AI Agent Deployments
AI Agent Development
● Building Your First AI Agent (Step-by-Step)
● Prompt Engineering for Agents
● Integrating APIs & External Data (Google Sheets, Notion, CRM)
● Debugging & Optimizing AI Agents
Designing AI Workflows
● Task Automation vs. Autonomous Agents
● Workflow Orchestration: Sequential vs. Parallel AI Tasks
● Human-in-the-Loop vs. Fully Autonomous Systems
● Tools: Zapier + AI, Make , N8N
Scaling & Ethics
● Monitoring & Improving AI Agent Performance
● Security & Privacy Concerns
● Ethical AI: Bias, Transparency, and Control
● Future of AI Agents: Multi-Agent Systems & AI Teams
Challenge
4 Months of Real Application
The Creator Marathon
● From Ideation to Launch (highlights: product, branding, photography, website)
● Viral content & organic growth hacking campaign
The Social Proof Flywheel
● Grow an organic community (500+ members) on Discord/WhatsApp
● From internet to footfall challenge
The Digital Growth Lab
● Funnel Building & Strategy with AI
● Run & optimize Ad campaign with MAXOPP’s Ad credits
The Hustler's Playground
● Earn ₹10,000+ from freelancing or a side hustle
● Compile a professional portfolio
● Sell yourself (what you bring on the table)
Immersion
Experience | Exposure | Excellence
AI & Content Lab
From Loom to Label
Craft Meets Business
AI & Content Lab
● MAXOPP’s high-tech Content Studio—packed with professional gear and advanced AI tools—to supercharge your learning and stay ahead in the digital age.
From Loom to Label
● Live the apparel grind—from sourcing organic cotton to crushing ROAS, taught by founders like SCAKHI who turned threads into 7-figure empires.
Crafts Meet Business
● Learn how artisan founders / high ticket boutique business owners monetize handmade magic into businesses, straight from their workshops.
Digital Design Mastery
● Seasoned professionals from the industry—will train you to excel in digital design, from core principles to elite mastery.
Ivy League Marketing Simulator
● Experience world-class training with MAXOPP’s Ivy League-caliber simulators like StratX—trusted by leading global institutions and Companies including INSEAD, London Business School and Loreal.
Retail Business Mastery
● In our retail business mastery Immersion, you’ll be paired with actual local businesses, where you’ll learn the implications of digital marketing in real retail businesses.
From Pixels To Profits
● No-fluff workshop by a 100 Cr+ revenue expert. Learn battle-tested frameworks, advanced attribution, and profit-boosting ad strategies—straight from a growth titan’s playbook.
Perfect Executive Presence
● Command the room with confidence, clarity, and charisma. This immersion helps you build boardroom-ready communication, magnetic leadership style, and a high-impact presence—coached by seasoned CXOs and executive communication experts.
Elective-Based Deep Dive
● Intensive Sessions With Industry Experts
● 1 on1 Mentorship in Area of Specialization
Entrepreneurial Bootcamp
Ready. Set. Build.
Startup DNA
● Idea validation techniques
● Lean business models (MVP, pivoting, fail-fast strategies)
● Market-fit testing & customer discovery
IMPORT/EXPORT Essentials
● Incoterms, customs, and documentation
● Logistics, duties, and cost optimization
● Cross-border trade compliance
Money Mastery
● Cash flow management (inflows/outflows, burn rate)
● Profit margins & pricing strategies
● Financial survival basics (no jargon, just real-world application)
Leadership Prep
● Decisiveness under uncertainty
● Team dynamics & conflict resolution
● Avoiding common founder traps (ego, micromanagement, burnout)
HR & Talent Strategies
● Smart hiring: Cost-effective recruitment (freelancers vs. full-time
● Firing & performance management (legal + ethical best practices
● Equity, incentives, and remote team culture
Tech Stack for Startups
● Demos: Odoo, BUSY, QuickBooks (picking the right tools)
● Low-cost SaaS stack for scaling
● Cybersecurity & data privacy basics
Operations Hacks
● Lean operations (Six Sigma + "Dabbawala" efficiency principles)
● Supply chain & inventory management
● Process automation & outsourcing
Tax & Legal Compliance
● GST, IT filings, and audit readiness
● Startup registrations (LLP, Pvt Ltd, compliance)
● Contracts, IP protection, and avoiding legal pitfalls
AI & Content Lab
AI & Content Lab
Real Business Challenge
No slides. No theory. Just build, pitch, and win.
Build a Real Business – Validate, sell, and scale in 8 weeks
VC Pitch Day – Present to investors in Dubai (funding on the table)
Live Launch – Execute your go-to-market in real time
India Immersion
Dubai Immersion
Incubation
Startup Grant & VC Exposure
Office Space
Building Labs (Prototyping, Content Studio, etc.)
Mentorship
Internship
Portfolio Prep
Corporate Readiness
Beyond Maxopp
Portfolio Prep
● Students prepare & present their portfolio to respective mentors.
Corporate Readiness
● Workshops on interview skills, corporate etiquette, and team collaboration.
● Mock interviews and feedback sessions.
Beyond Maxopp
● Graduation Day
● Internship and job placement assistance
Discover India's Entrepreneurial Spirit
Immerse yourself in the world’s largest democracy and fastest-growing major economy. Learn from the hustle, innovation, and resilience that defines Indian business culture.
Explore India's financial hub and understand port operations that drive global commerce
Learn discipline, strategy, and leadership principles from military experts
Tech scaling and operations mastery in India's Silicon Valley
Lessons from dabbawalas, street vendors, and tax warriors
From the organized chaos of Mumbai's dabbawalas to the tech innovation of Bangalore, discover how India builds billion-dollar businesses from the ground up.
Experience Dubai's Future-Forward Vision
Step into the world’s most ambitious city where tradition meets innovation. Learn how Dubai became the global hub for trade, technology, and entrepreneurship.
Behind the scenes of billions in trade at one of the world's largest ports
From traditional trades to building digital empires in the modern economy
Tangible product research in 2.5L sq ft facility and ecommerce nuance in MENA
Distribution nuance of global community building and content strategy
Get hands-on experience with AI, emerging technologies, and startup accelerators that are shaping tomorrow's business landscape.
Tools for
Practical Learning
Experience | Exposure | Excellence
Our Mentors
Avi Agarwal
Performance Marketing Expert
Vijay Singh Ajairajpura
Founder, Rajputana Customs
Sahil Agarwal
Founder, Qubit Capital
Col. Ajay Jain (Retd.)
Indian Army Veteran
Avi Agarwal
Performance Marketing Expert
Vijay Singh Ajairajpura
Founder, Rajputana Customs
Sahil Agarwal
Founder, Qbit Capital
Col. Ajay Jain (Retd.)
Indian Army Veteran
Vijay Pamnani
IMPEX Veteran
Harmeet Singh Luthra
MD, Fitline
Ankit Agrawal
Founder, Scakhi
Jaspreet Narula
Personality Development Expert
Avi Agarwal
Performance Marketing Expert
Vijay Singh Ajairajpura
Founder, Rajputana Customs
Sahil Agarwal
Founder, Qbit Capital
Col. Ajay Jain (Retd.)
Indian Army Veteran
Vijay Pamnani
IMPEX Veteran
Harmeet Singh Luthra
MD, Fitline
Ankit Agrawal
Founder, Scakhi
Jaspreet Narula
Personality Development Expert
Vijay Pamnani
IMPEX Veteran
Harmeet Singh Luthra
MD, Fitline
Ankit Agrawal
Founder, Scakhi
Jaspreet Narula
Personality Development Expert