Digital Business Launchpad
Duration
11 Months
|
Delivery
Hybrid/ In-Campus
|
Internship
3 Months (Mandatory)
Digital Business Mastery:
From Concept to Cashflow
Master the art of building a successful online business with Maxopp’s Digital Business Launchpad — a program designed to turn ideas into action. Through immersive hands-on training, you’ll learn the core pillars of business: strategy, digital marketing, paid advertising, and scalable systems. From validating your concept to acquiring customers and automating operations, every module is built for real world impact. Whether launching your first venture or scaling an existing one, this program equips you to win.
Course Curriculum
Sprint
4 Months of Intensive Training
Fundamentals of Marketing & Digital Assets
● Core marketing principles: 4Ps, customer journey, branding
● Digital vs. traditional marketing: Pros/Cons
● Introduction to digital assets: Websites, Social profiles, Landing pages
● Brand identity & storytelling case studies
Website Wireframing & UI/UX Basics
● Wireframing fundamentals: Figma
● UI vs. UX principles
● Mobile vs. desktop responsiveness
● Competitor website analysis
Graphic Design Mastery
● Design Principles: Fonts, Colors, Spacing, Hierarchy
● Brand Assets Designing: Colour & Font Scheme, Logo, Banners, Templates
● Print Collateral: Business Cards, Flyers
● Finding Inspiration: Dribbble, Behance, Pinterest
Website Development
● Domain, Hosting, cPanel, SSL Setup
● WordPress & Shopify Website Development
● Adding Products, Payment Gateways, and Shipping
● SEO-Friendly Structure: URLs, Meta Tags, Alt Text
Social Media Strategy & Storytelling
● Understanding Social Media Platform algorithms
● Content types: hooks, UGC, carousels, Reels
● Video editing: CapCut, da Vinci, Premier Pro
● Influencer marketing & outreach
Meta & Google Ads
● Mastering Social & Search Advertising
● Key Components: Ads Strategy, Winning Ad Copy
● Funnel Building: TOFU, MOFU, BOFU
● Ad creatives & A/B testing
● Conversion tracking (Pixel, GA4)
SEO & Content Marketing
● Keyword research: Intent, Volume, Competition
● On-page SEO & Link Building Strategy
● Technical SEO speed, mobile-friendliness
● AI content optimization: ChatGPT
Marketing Automation
● AI for content: ChatGPT, Jasper
● Zapier/Make automation workflows
● API integrations Google Sheets, CRM
● AI chatbots: ManyChat, GPT bots
E-Commerce Fundamentals
● D2C vs. dropshipping models
● Amazon FBA vs. Shopify
● Product research & sourcing
● CRO & Pricing strategies
Freelance & Client Pitching
● Attracting clients: Upwork, Fiverr, LinkedIn
● Proposal writing & Contracts & invoicing
● Negotiation & Sales Techniques
● Cold emailing & LinkedIn outreach
E-Commerce Ads & Metrics
● Meta/Google Ads for eCommerce
● Amazon PPC ads
● Retention: email flows, loyalty programs
● Unit economics: CAC, LTV, ROAS
Portfolio & Case Studies
● Building a standout portfolio
● Creating case studies
● Personal branding: LinkedIn & much more
● Mock client presentations
AI Agent Fundamentals
● Intro to AI Agents: Types (Autonomous, Assistive, Hybrid)
● Use Cases: Personal Assistants, Business Automation, AI-Powered Workflows
Business & Freelance Applications
● Client Pitches: How to Explain AI Agents to Non-Tech Clients
● Case Studies: Real-World AI Agent Deployments
AI Agent Development
● Building Your First AI Agent (Step-by-Step)
● Prompt Engineering for Agents
● Integrating APIs & External Data (Google Sheets, Notion, CRM)
● Debugging & Optimizing AI Agents
Designing AI Workflows
● Task Automation vs. Autonomous Agents
● Workflow Orchestration: Sequential vs. Parallel AI Tasks
● Human-in-the-Loop vs. Fully Autonomous Systems
● Tools: Zapier + AI, Make , N8N
Scaling & Ethics
● Monitoring & Improving AI Agent Performance
● Security & Privacy Concerns
● Ethical AI: Bias, Transparency, and Control
● Future of AI Agents: Multi-Agent Systems & AI Teams
Challenge
4 Months of Real Application
The Creator Marathon
● From Ideation to Launch (highlights: product, branding, photography, website)
● Viral content & organic growth hacking campaign
The Social Proof Flywheel
● Grow an organic community (500+ members) on Discord/WhatsApp
● From internet to footfall challenge
The Digital Growth Lab
● Funnel Building & Strategy with AI
● Run & optimize Ad campaign with MAXOPP’s Ad credits
The Hustler's Playground
● Earn ₹10,000+ from freelancing or a side hustle
● Compile a professional portfolio
● Sell yourself (what you bring on the table)
Immersion
Experience | Exposure | Excellence
AI & Content Lab
From Loom to Label
Craft Meets Business
AI & Content Lab
● MAXOPP’s high-tech Content Studio—packed with professional gear and advanced AI tools—to supercharge your learning and stay ahead in the digital age.
From Loom to Label
● Live the apparel grind—from sourcing organic cotton to crushing ROAS, taught by founders like SCAKHI who turned threads into 7-figure empires.
Crafts Meet Business
● Learn how artisan founders / high ticket boutique business owners monetize handmade magic into businesses, straight from their workshops.
Digital Design Mastery
● Seasoned professionals from the industry—will train you to excel in digital design, from core principles to elite mastery.
Ivy League Marketing Simulator
● Experience world-class training with MAXOPP’s Ivy League-caliber simulators like StratX—trusted by leading global institutions and Companies including INSEAD, London Business School and Loreal.
Retail Business Mastery
● In our retail business mastery Immersion, you’ll be paired with actual local businesses, where you’ll learn the implications of digital marketing in real retail businesses.
From Pixels To Profits
● No-fluff workshop by a 100 Cr+ revenue expert. Learn battle-tested frameworks, advanced attribution, and profit-boosting ad strategies—straight from a growth titan’s playbook.
Perfect Executive Presence
● Command the room with confidence, clarity, and charisma. This immersion helps you build boardroom-ready communication, magnetic leadership style, and a high-impact presence—coached by seasoned CXOs and executive communication experts.
Elective-Based Deep Dive
● Intensive Sessions With Industry Experts
● 1 on1 Mentorship in Area of Specialization
Internship
3 Months of Compulsory Internship
Portfolio Prep
Corporate Readiness
Beyond Maxopp
Portfolio Prep
● Students prepare & present their portfolio to respective mentors.
Corporate Readiness
● Workshops on interview skills, corporate etiquette, and team collaboration.
● Mock interviews and feedback sessions.
Beyond Maxopp
● Graduation Day
● Internship and job placement assistance
Tools for
Practical Learning
Experience | Exposure | Excellence
Our Mentors
Avi Agarwal
Performance Marketing Expert
Vijay Singh Ajairajpura
Founder, Rajputana Customs
Sahil Agarwal
Founder, Qbit Capital
Col. Ajay Jain (Retd.)
Indian Army Veteran
Avi Agarwal
Performance Marketing Expert
Vijay Singh Ajairajpura
Founder, Rajputana Customs
Sahil Agarwal
Founder, Qbit Capital
Col. Ajay Jain (Retd.)
Indian Army Veteran
Vijay Pamnani
IMPEX Veteran
Harmeet Singh Luthra
MD, Fitline
Ankit Agrawal
Founder, Scakhi
Jaspreet Narula
Personality Development Expert
Avi Agarwal
Performance Marketing Expert
Vijay Singh Ajairajpura
Founder, Rajputana Customs
Sahil Agarwal
Founder, Qbit Capital
Col. Ajay Jain (Retd.)
Indian Army Veteran
Vijay Pamnani
IMPEX Veteran
Harmeet Singh Luthra
MD, Fitline
Ankit Agrawal
Founder, Scakhi
Jaspreet Narula
Personality Development Expert
Vijay Pamnani
IMPEX Veteran
Harmeet Singh Luthra
MD, Fitline
Ankit Agrawal
Founder, Scakhi
Jaspreet Narula
Personality Development Expert
Boring Chapters Real Business
Fueling Student Startups with
Funds, Mentorship & Incubation
At MaxOpp, we don’t just teach entrepreneurship—we invest in it. Through our Student Startup Fund and MAXTANK program, ambitious student founders gain access to seed funding, expert mentorship, incubation support, and networking opportunities.
₹1,21,000 + tax (INR)
- Build a Real Business and much more
- Hybrid/In-campus Mode
- Assignments & projects
- Immersions