AI Powered
Digital Marketing Certification Program
Duration
5 Months
|
Delivery
Hybrid/ In-Campus
|
Internship
3 Months (Mandatory)
5 Months
5-Month Launchpad:
5-Month Launchpad:
Learn Marketing By Doing Marketing
Don’t just sit in class, learn marketing by running real ads, building websites, creating content, and growing actual businesses. Get a job, freelancing, or business-ready with Maxopp’s AI-integrated Digital Marketing Course.
Course Curriculum
Sprint I
The Digital Marketer’s Arsenal
Fundamentals of Marketing & Digital Assets
- Core marketing principles: 4Ps, customer journey, branding
- Digital vs. traditional marketing: Pros/Cons
- Introduction to digital assets: Websites, Social profiles, Landing pages
- Brand identity & storytelling case studies
Graphic Designing Mastery
- Design principles: fonts, colors, spacing, hierarchy
- Brand Assets Designing: Colour & Font Scheme, Logo, Banners, Templates
- Print collateral: business cards, flyers
- Finding inspiration: Dribbble, Behance, Pinterest
Website Wireframing & UI/UX Basics
- Wireframing fundamentals: Figma
- UI vs. UX principles
- Mobile vs. desktop responsiveness
- Competitor website analysis
Website Development
- Domain, hosting, cPanel, SSL setup
- WordPress & Shopify website development
- Adding products, payment gateways, and shipping
- SEO-friendly structure: URLs, meta tags, alt text
Sprint II
The Attention Economy
Social Media Strategy & Storytelling
- Understanding Social Media Platform algorithms
- Content types: hooks, UGC, carousels, Reels
- Video editing: CapCut, da Vinci, Premier Pro
- Influencer marketing & outreach
Meta & Google Ads
- Mastering Social & Search Advertising
- Key Components: Ads Strategy, Winning Ad Copy
- Funnel Building: TOFU, MOFU, BOFU
- Ad creatives & A/B testing
- Conversion tracking (Pixel, GA4)
SEO & Content Marketing
- Keyword research: Intent, Volume, Competition
- On-page SEO & Link Building Strategy
- Technical SEO speed, mobile-friendliness
- AI content optimization: ChatGPT
AI Automation
- AI for content: ChatGPT, Jasper
- Zapier/Make automation workflows
- API integrations Google Sheets, CRM
- AI chatbots: ManyChat, GPT bots
Sprint III
From Clicks to Conversions
E-Commerce Fundamentals
- D2C vs. dropshipping models
- Amazon FBA vs. Shopify
- Product research & sourcing: Jungle Scout, AliExpress
- CRO & Pricing strategies
E-Commerce Ads & Metrics
- Meta/Google Ads for eCommerce
- Amazon PPC ads
- Retention: email flows, loyalty programs
- Unit economics: CAC, LTV, ROAS
Freelance & Client Pitching
- Attracting clients: Upwork, Fiverr, LinkedIn
- Proposal writing & Contracts & invoicing (PandaDoc, PayPal)
- Negotiation & Sales Techniques
- Cold emailing & LinkedIn outreach
Portfolio & Case Studies
- Building a standout portfolio
- Creating case studies
- Personal branding: LinkedIn & much more
- Mock client presentations
Sprint IV
From AI Automation to Autonomy
Module 1: AI Agent Fundamentals
- Core marketing principles: 4Ps, customer journey, branding
- Digital vs. traditional marketing: Pros/Cons
- Introduction to digital assets: Websites, Social profiles, Landing pages
- Brand identity & storytelling case studies
Module 2: Designing AI Workflows
- Design principles: fonts, colors, spacing, hierarchy
- Brand Assets Designing: Colour & Font Scheme, Logo, Banners, Templates
- Print collateral: business cards, flyers
- Finding inspiration: Dribbble, Behance, Pinterest
Module 3: AI Agent Development
- Wireframing fundamentals: Figma
- UI vs. UX principles
- Mobile vs. desktop responsiveness
- Competitor website analysis
Module 4: Business & Freelance Applications
- Domain, hosting, cPanel, SSL setup
- WordPress & Shopify website development
- Adding products, payment gateways, and shipping
- SEO-friendly structure: URLs, meta tags, alt text
Module 5: Scaling & Ethics
- Domain, hosting, cPanel, SSL setup
- WordPress & Shopify website development
- Adding products, payment gateways, and shipping
- SEO-friendly structure: URLs, meta tags, alt text
Tools for
Practical Learning
Experience | Exposure | Excellence
Our Mentors
Avi Agarwal
Performance Marketing Expert
Vijay Singh Ajairajpura
Founder, Rajputana Customs
Sahil Agarwal
Founder, Qbit Capital
Col. Ajay Jain (Retd.)
Indian Army Veteran
Avi Agarwal
Performance Marketing Expert
Vijay Singh Ajairajpura
Founder, Rajputana Customs
Sahil Agarwal
Founder, Qbit Capital
Col. Ajay Jain (Retd.)
Indian Army Veteran
Vijay Pamnani
IMPEX Veteran
Harmeet Singh Luthra
MD, Fitline
Ankit Agrawal
Founder, Scakhi
Jaspreet Narula
Personality Development Expert
Avi Agarwal
Performance Marketing Expert
Vijay Singh Ajairajpura
Founder, Rajputana Customs
Sahil Agarwal
Founder, Qbit Capital
Col. Ajay Jain (Retd.)
Indian Army Veteran
Vijay Pamnani
IMPEX Veteran
Harmeet Singh Luthra
MD, Fitline
Ankit Agrawal
Founder, Scakhi
Jaspreet Narula
Personality Development Expert
Vijay Pamnani
IMPEX Veteran
Harmeet Singh Luthra
MD, Fitline
Ankit Agrawal
Founder, Scakhi
Jaspreet Narula
Personality Development Expert
Total Program Fee
₹46,000 + tax (INR)
- Build a Real Business and much more
- Hybrid/In-campus Mode
- Assignments & projects
- Immersions